Manage Creativity and Innovation

Author: (USA) Luecke/R. / Chen Dawei / Jiang Fan
Publisher:
Publish Date: 2005-01-01
Features: Innovation is an undeniable catalyst for company development. However, many managers fail to effectively create an environment that promotes and motivates innovation. This book examines the crucial role of managers in fostering organizational creativity and provides strategies for managers and leaders to increase the success rate of innovation. How to create an innovative atmosphere How to spark new ideas How to remove barriers to creativity How to turn innovation into business opportunities Innovation is an undeniable catalyst for company development. However, many managers fail to effectively create an environment that promotes and motivates innovation. This book examines the crucial role of managers in fostering organizational creativity and provides strategies for managers and leaders to increase the success rate of innovation. How to create an innovative atmosphere; How to spark new ideas; How to remove barriers to creativity; How to turn innovation into business opportunities.