The Power of the Supply Chain: The March Limit

Author: Shen Xiang et al
Publisher:
Publish Date: 2005-01-01
Features: Over 100 weeks, more than 80 references, opinions from over 20 experts from diverse backgrounds, four passionate authors, the first business book to integrate new knowledge and methods of supply chain management into a novel. Supply chain management should be a knowledge that all managers in a company must master. This book introduces the essence of supply chain management in an innovative and vivid way, leaving a deep impression, and is the best supply chain book I have ever seen.
A year and a half ago, Yang Bo, with a master's degree from a renowned American university and years of overseas management experience, returned to China resolutely, driven by his entrepreneurial dreams and the trust of his friend. With the support of an investment company, he co-founded Jia Nong Company—a online supermarket specializing in wholesale and distribution—with four like-minded individuals. They were ambitious, aiming to set a high standard for China's future online logistics and become China's Amazon.com, creating a Chinese version of an industry legend.
However, a sudden economic downturn forced investors to revise their budgets. The board not only canceled the planned additional investment but even issued an ultimatum to Jia Nong: if the company did not turn profitable within three months, it would be sold and liquidated. To prevent all their efforts and entrepreneurial dreams from turning to dust, they bet everything on improving their supply chain, the core link of their business. Thus, a desperate battle to transform every aspect of their logistics and supply chain was launched.