Corporate Culture and Concept Innovation

Author: Li Yuying, Editor-in-Chief
Publisher:
Publish Date: 2004-11-01
Features: This book does not explain corporate culture from general principles but starts with typical cases of successful enterprises to reveal the advanced cultural concepts with a sense of the times embedded within them. Of course, the cultural concepts revealed are only a certain aspect of the companies we analyze; for the rich group of enterprises, advanced cultural concepts still contain many other aspects. However, as a core component of corporate core competitiveness, the culture always plays a crucial role in the enterprises we analyze and discuss. At the same time, although the analysis and research focus on enterprises, it also has reference value for other non-enterprise departments from the perspective of cultural innovation.