Entrepreneurship Growth Strategy (2nd Edition)

Author: Kunaiki
Publisher:
Publish Date: 2005-01-01
Features: The cyclical nature of growth is a crucial characteristic of normal development for enterprises in a market economy. How enterprises achieve growth is a matter of great concern to most managers, especially entrepreneurs. This is particularly true for managers of small and medium-sized entrepreneurial enterprises. This book provides a detailed introduction to various strategies and methods related to the growth of entrepreneurial enterprises. It delves into how the strategic management process can be applied to the construction, planning, and growth of entrepreneurial enterprises, as well as the cultivation of current and future entrepreneurs. It aims to transform the strategies of entrepreneurs into practical approaches for enterprise growth. Each chapter argues related concepts through comprehensive and detailed case studies and relevant journal articles, allowing readers to deepen their understanding of the entrepreneurial process through reading and discussing these cases. This book is suitable for undergraduate and graduate students in business and economics, business managers, entrepreneurs in various industries, and other interested readers.