Modern Sports Economics

Author: Zhang Baohua
Publisher:
Publish Date: 2004-09-01
Features: This book is divided into 4 parts. The first part is an introduction to the modern sports economy, introducing the background and development of the modern sports economy, as well as the basic content and research status of the modern sports economy; the second part introduces the theoretical foundation of modern sports economics; the third part introduces an overview of the modern sports market; the fourth part introduces the current problems faced by the development of the modern sports economy.