OEM and Processing Trade Management Strategies

Author: Yao Zhonghua
Publisher:
Publish Date: 2002-01-01
Features: Methods are the way of thought; you do not need to extinguish others' lights to make yourself bright. This book explains from a new conceptual perspective what the WTO is, what competitive advantages it brings to enterprises, what related issues it raises, and what insights it offers for Chinese enterprises entering the international market. It also provides detailed introductions on the advantages of processing trade in capital operations, brand marketing, and global market development with the rise of globalization.