Media CCO: Broadcasting, Television, and Online Operations Practice

Author: Eastman
Publisher:
Publish Date: 2004-10-01
Features: The editor of this book has a strong passion for professional reference books and firmly believes that guiding practice with "practice" is no less significant than guiding practice with "theory." Professional reference books elevate our starting point for thinking about and solving problems, and diligent readers will therefore avoid many detours. The strategies and techniques mentioned in this book can be applied immediately or serve as a guide for further exploration and verification in real-world scenarios. What's particularly important is that it doesn't impose rigid constraints on the creativity and imagination of newcomers to the industry, as the book fully embodies two pragmatic principles: one is to analyze specific situations individually, and the other is to always prioritize actual results as the most important consideration.