Media Competitiveness: Industry Value Chain Cases and Models

Author: Yu Guoming Zhang Xiaozheng
Publisher:
Publish Date: 2005-01-01
Features: The media industry value chain refers to the future development of China's media industry, which involves a significant shift in the focus of operations. This shift is from the past individual "point" focus to a "structural" focus on large-scale media groups. The industry value chain is a resource optimization and combination with interconnected relationships, based on a core value or technology, aiming to provide an utility system that meets consumer needs.