Network advertising design

Author: Zhang Zuojian
Publisher:
Publish Date: 2001-01-01
Features: The content of this book is divided into three major chapters. The "Virtual Chapter" introduces the origin, development, trends of online advertising, and the gap between Chinese online advertising and the world. The "Process Chapter" explores the creativity of online advertising, the collection and production of materials, link formats, language formats, the synthesis methods of various advertising formats, and network security and maintenance. The "Interaction Chapter" addresses issues related to user records, tracking, statistics, and decision-making, tailored to the unique nature of the online medium. For the convenience of students, the book includes over 100 reference questions to reinforce and test the knowledge acquired. The book is rich in content, illustrated with visuals, and presents concepts in an accessible and easy-to-understand manner. It is highly practical and suitable as a textbook for design and art majors in universities, as well as a reference for enthusiasts.