Chinese commercial real estate operations

Author: Feng Hui
Publisher:
Publish Date: 2004-11-01
Features: This book is divided into six parts. Part 1 introduces the basic methods of commodity operations, commercial districts, and business formats, elaborating on the relationship between commercial properties and commodity operations, as well as the basic process, forms, and types of commercial real estate development. Part 2 for the first time applies the theoretical principles of commodity circulation to reveal the conditions and regularities for the formation of wholesale specialized markets and retail specialized markets, and provides a detailed analysis of the characteristics of various types of consumer goods and industrial goods forming specialized markets. Part 3 introduces the emergence, formation patterns, and transaction methods of wholesale markets, and systematically classifies wholesale markets based on their main characteristics (such as regional characteristics, commercial district scale, business scope, and commodity types). It also proposes strategies for determining the development positioning of wholesale markets under different actual conditions. Part 4 introduces the formation characteristics of commercial streets and their development status in China. Addressing the current issue of blindly expanding the scale of commercial streets, it proposes methods for analyzing the actual development scale of commercial streets. It also provides a systematic classification analysis of commercial streets and elaborates on the transformation and development strategies for old and new commercial streets. Part 5 introduces the development status of shopping malls worldwide and their definitions, functions, architectural planning, and characteristics of operating space layout. It conducts an in-depth analysis of the essential characteristics, development conditions, and the relationship between shopping malls, commercial centers, and commercial streets. It also systematically classifies the development positioning of shopping malls based on typical characteristics (such as commercial district scope, geographical environment, commodity mix, and architectural functional form). Additionally, it proposes that the commodity mix of shopping malls can be divided into two levels: commodity elements and store elements, and analyzes and elaborates on the types and combination strategies of these elements. Part 6 elaborates on the methods of site environmental analysis, the approaches to commercial district analysis, and the process of operation planning. It introduces the basic process and strategies of commercial property leasing, the characteristics of shop marketing, and common sales methods. It also divides the management of commercial properties into three parts: tenant management, marketing management, and property management, and elaborates on the management content and characteristics of each part.
Finally, this book also includes a practical case study of the first market-oriented complex commercial real estate project operated under the RSMO model by Xuhui International—the Dalian Urban Plaza in Liaoning Province—providing practical evidence to support the theoretical viewpoints presented in the book.