Television advertisement (including CD)

Author: Wang Shuwen
Publisher:
Publishing Date: 2001-05-01
Features: This book is one of the textbooks in the series of radio and television vocational education for the 21st century. It is divided into eight chapters and systematically introduces the general overview of television advertisements, various types of television advertisements, as well as the planning, creative ideas, production techniques, and effectiveness measurement of television advertisements. The book covers comprehensive content, explains in an easy-to-understand manner, and is practical, connecting theory with real-world applications. It is not only suitable as a textbook but also serves as a reference for professionals in their work.