E-commerce

Author: Lei Bopu
Publisher:
Publish Date: 2004-11-01
Features: This book is written for current and future entrepreneurs in the new economy. Therefore, it not only delves into the core concepts of management and strategy in the new economy but also provides a variety of case studies, case analyses, and practical explanations directly from real-world experience. The book forms a rigorous conceptual framework and methodology, offering a complete set of application tools for business operations in the new economy. Observing business operations may be fascinating and instructive, but it is not enough. We study through case studies to internalize the basic concepts and deepen practical knowledge. These tools are a key source of competitive advantage for businesses and managers, and they have been tested among MBA and economics training program participants, as well as in consulting clients with specific business contexts. In other words, these "road-tested" methods in the new economy have been developed through rigorous observation within companies and tested in real-world business settings. Each chapter in the book is organized according to a general paradigm to facilitate readers' deeper understanding of the material. We also introduce new and often contradictory perspectives, providing more details on the current and future characteristics of relevant topics. Additionally, each chapter begins with an introduction to help readers quickly grasp the core of the chapter. Moreover, questions are posed at the beginning of each chapter to guide your reading of the material. When the connection to the preceding chapter is important, at the start of each chapter, we highlight the relationship between the chapter and the previous one, the purpose of the chapter, and an overview of its structure. This way, before you even begin reading any chapter of this book, you already have sufficient information to judge the relevance of the content and infer its research methodology.