Oxford New Strategy Tutorial

Author: Sun Shujie
Publisher:
Publish Date: 2005-01-01
Features: This book comprehensively discusses all aspects of strategic planning. It first accurately defines corporate strategy, dividing it into three levels: organizational, competitive, and functional. It analyzes external risks and opportunities of enterprises, elaborates on how companies should formulate strategy, and how to optimally match external opportunities with internal resources. It analyzes the macro environment, industry competition, and strategic groups, revealing the three sources of profit. It examines the company's own resources and capabilities, especially core competencies. It explains the three steps of formulating and evaluating strategy. It explores how to design effective organizational structures to successfully implement strategy. This book highly condenses and refines the theoretical knowledge, practical experience, and consulting and training experience accumulated by multiple professors from Oxford University and the author over the years, combined with over a hundred of the latest practical cases in China's business world. Managers, entrepreneurs, business school teachers, MBA and EMBA students, and management researchers will benefit from this book.