Media Transformation: Analyzing the Issues of China's Media Transition

Author: Yu Guoming
Publisher:
Publish Date: 2005-01-01
Features: This book is divided into three parts, primarily presenting authoritative opinions and analyses on key and hot issues such as media reform, development, business, and investment.
Investigation Reports: Three reports, mainly on the highly SARS (Severe Acute Respiratory Syndrome) and media communication, which are published in full for the first time; the Beijing television market report, a battleground for competition, including comparisons of over 60 television stations and channels. Analysis of the Shanghai newspaper market, a hot region in recent years for media.
Special Interviews: Interviews conducted on hot issues, with landmark influence.