Author: Fan Xiaochun / Zhou Xiaou
Publisher:
Publish Date: 2004-09-01
Features: "New Concept" Chinese Art College Visual Design Textbook Series is another major work by Zhejiang People's Fine Arts Publishing House as it enters the 21st century. The compilers of this textbook series are mostly professional teachers and professors who graduated from the China Academy of Art or early graduates from the Central Academy of Fine Arts, Tsinghua University. These books are the crystallization of their more than ten years of design education theory and practice. The series systematically retains some conventional teaching courses, modifies outdated theoretical viewpoints that are no longer suitable for today's design teaching, and places greater emphasis on establishing new training objectives and teaching purposes in visual design theory. It emphasizes "new concept" teaching, stresses the theoretical connection between tradition and modernity, and educates students to master traditional knowledge while learning innovative and modern design techniques, equipping them with fresh design concepts to meet the needs of the times and society. During the compilation process, this textbook received strong support and encouragement from renowned professors, scholars, and doctoral students in China's design and theoretical fields. We express our sincere gratitude for this! We believe that the publication of this textbook will be recognized by Chinese visual communication design teaching peers.
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