COPY Supermarket: Fully Designing a New Supermarket Image

Author: Zhang Ning
Publisher:
Publish Date: 2003-06-01
Features: Given that supermarkets represent a new type of retail format, this book is grounded in the industry's characteristics and approaches it from a fresh perspective. Drawing on the author's extensive experience in supermarket enterprise operations, it weaves the concept of CIS (Corporate Identity System) as the main thread throughout, providing a detailed discussion on the entire process of building large-scale comprehensive supermarkets—from concept management to visual identity. The book analyzes the detailed development status and comparative application strategies of domestic and international retailers in China. It explores the creation of a super supermarket brand image, accompanied by an image management manual and a visual identity manual for supermarkets. It also outlines the preparatory work for establishing a super supermarket, detailing the strategic positioning and site selection and construction processes. From the perspective of outdoor image communication, it addresses the development of the external image of large-scale comprehensive supermarkets. It offers interior decoration and design solutions for supermarket layouts and in-store atmospheres. Additionally, it analyzes and plans marketing strategies and tactics. The highlight of this book lies in elevating the CIS of supermarket enterprises to a level that combines visuality with abstract thinking. This book is suitable for the business managers of large supermarkets, advertising agencies, media publishers, and interior design companies for reference and application.