Here is the English translation of the given content: "Exhibition and Conference English Anthology for Selected Reading"

Author: Zhu Liwen
Publisher:
Publish Date: 2004-02-01
Features: Selected Readings in Exhibition and Convention English is a professional teaching material meticulously compiled over one year, commissioned by several professional training institutions, universities, and industry research departments in China. Based on the educational training systems of the United States and Germany, the syllabus was developed in conjunction with English teaching experiments in China's exhibition and convention industry.
Exhibition and convention economy has grown alongside China's reform and opening-up. As a unique category of service trade, it plays a distinctive role in promoting economic and trade exchanges, information technology communication, and regional economic development. English, as the primary language of international communication, also serves as a bridge and megaphone in the exhibition and convention industry. No language in the world has the same level of popularity and widespread influence as English.
The exhibition and convention industries in Europe and the Americas have a history spanning over a century. As a specialized industry, they have gradually developed a vast array of professional terminology, forming a distinct industry model. China's exhibition and convention industry, though only about a decade or two old, has a foundation rooted in the planned economy system. As a result, China's exhibition and convention industry has its own unique "localized" characteristics.
Given this context, the authors of this professional English textbook had to consider both the English teaching practices in Europe and the Americas and the localized professional English teaching in China. After a year of careful compilation, the authors selected 50 articles from nearly 1,000 professional writings, further refining them to finally determine 30 articles. These articles comprehensively cover macro-theories of the exhibition and convention economy, as well as various aspects of exhibition and convention operations, including event organization, exhibit transportation, exhibition tourism, and exhibition design. Each stage of the exhibition and convention process is represented by carefully selected articles. Most of the authors are renowned columnists both domestically and internationally, with seasoned writing styles and diverse tones. Their professional English expressions are both refreshing and impressive.