Enterprise trademark use and protection

Author: Guo Xiushen (Editor)
Publisher:
Publish Date: 2004-09-01
Features: Trademark law is a branch of applied law. While this book elaborates on the fundamental theories of the trademark legal system in detail, it primarily clarifies the behaviors permitted and prohibited by trademark law, as well as how to exercise legally allowed actions, aiming to provide businesses with a practical and highly operational tool for handling trademark affairs. The book is divided into eight parts:
1. The Function of Trademarks, which discusses the basic functions of trademarks in different economic eras and the additional functions in the knowledge economy era;
2. The Selection and Design of Trademark Identifiers, which explains the legal, market, cultural, and design techniques involved in selecting and designing trademark identifiers;
3. Acquisition of Trademark Rights, which covers the legal pathways to obtaining trademark professional rights and the statutory formal and substantive requirements for trademark registration;
4. Use of Trademarks, which elaborates on the legal and reasonable use of trademarks, trademark leasing, and use licensing;
5. Conflicts Between Trademark Rights and Other Rights, which discusses the manifestations and causes of conflicts between trademark rights and other rights, as well as the principles of defense and legal bases for resolving such conflicts;
6. Trademark Management, which covers the management of trademark reputation, business operations, renewal and modification management, transfer, use licensing management, extended management, trademark printing management, and trademark file management;
7. Protection of Trademarks, which explains the scope of protection for registered trademark exclusive rights, manifestations of infringement on trademark exclusive rights, as well as administrative and judicial protections for registered trademark exclusive rights;
8. Trademark Litigation, which covers jurisdiction, parties, litigation evidence, general defense principles, and court mediation in trademark disputes.
This book emphasizes practicality and operability, combining the explanation of fundamental theories and legal grounds with relevant case studies for each issue, aiming to provide readers with insights from the integration of theory and practice. The book is well-organized, analytically thorough, and written in fluent language, making it highly readable and suitable for business practice and operations.