Pleasure creation

Author: Creative Quickshooter
Publisher:
Publish Date: 2004-11-01
Features: This book reveals a world of a so-called "truth" that does not exist. This world is illusory, that is to say, our spiritual world. We have never fully recognized the independence and importance of this world, nor have we thoroughly understood its rules of the game. It is a book about communication, marketing, and advertising. In this book, the author starts from the "role desire" of humans and proposes a new theory of communication— the "PLAY" theory, or the "Pleasure Creation" theory, which tells us the simplest and most effective rules of the game in the world of communication. The "Pleasure Creation" theory critiques the prevailing brand image theory, criticizes the "Positioning" theory and the "USP" theory, as well as the theory of integrated marketing communication. This book reveals the essence of communication from the perspectives of marketing, advertising, and more, hoping to bring readers more enlightenment. Reading this book, the author hopes readers do not associate "communication," "marketing," and "advertising" solely with corporate behavior. In fact, each of us spends our entire life communicating, marketing, and advertising ourselves through our words and actions. Those who deeply understand the rules of the game possess wealth, fame, and status— undoubtedly, such people are rare. Those who do not understand communication find themselves in a predicament: they may be impoverished, or they may hold power but lack public support, or they may be wealthy but fail to gain recognition. The author's language is witty and biting, with brilliant analogies scattered throughout the text. The cases are vivid, the writing is passionate and fluid, and the reading experience is full of "pleasure."