Direct selling Amway

Author: Zhang Weixing (Compiler)
Publisher:
Publish Date: 2004-12-01
Features:
A globally largest and most successful direct selling company
A legendary story of creating billions of dollars in just over 50 years
A classic case studied by Harvard Business School as an inspirational model
An unbeatable business system praised by Bill Gates as flawless
As the world's most successful direct selling company, Amway has led countless people to a better life since its establishment over 50 years ago. So, what is the secret of their success? How did they become a model in the direct selling industry and achieve annual sales of over 600 million yuan in China? What is the difference between them and illegal pyramid schemes? What are the unique features of their incentive system?
By reading this book with these questions in mind, you will discover the real Amway, a legendary story of success through direct selling, and learn how to achieve success in the direct selling business. This book provides a comprehensive analysis of Amway's incentive system, product and service, management system, employee training, sales model, and its transformation in China. It is the best resource for marketers to understand and learn from Amway.