Effective Strategic Execution: Winning Marketing Power: Winning Marketing Power

Author: Shen Lei
Publisher:
Publish Date: 2004-01-01
Features: Asia Business Consulting is China's first strategic management consulting firm based in China, with a global vision and a cross-border structure. To date, it has provided professional management consulting services to over 200 listed companies and large enterprise groups in nearly 20 industries, including finance, pharmaceuticals, telecommunications, power, machinery, chemicals, real estate, and food. The firm assists clients in evaluating and formulating development strategies for their companies and core businesses, conducting strategic restructuring and mergers, post-merger integration, organizational change, implementing effective incentive systems, market operations management, and brand operations management to achieve leapfrog development. Combining the author's experience in providing successful consulting services to businesses, this book proposes the principles and methods of a market-oriented strategic model, and provides effective execution measures for strategic planning and positioning to achieve strategic goals.