McDonald's University: 66 Details of Standardized Execution

Author: Xiao Jianzhong
Publisher:
Publish Date: 2004-10-01
Features: Why can McDonald's become a global landmark? Why can its brand be so deeply rooted in people's hearts? Standardization, adhering to standardization in every detail and consistently executing it, is the key to success! The book "McDonald's University—66 Details of Standardized Execution" comprehensively analyzes the secrets of McDonald's success and its renowned corporate culture. The experience of McDonald's is worth learning from and emulating by all enterprises in our country, especially retail and catering businesses! This book provides a detailed interpretation of the "Three Holy Scriptures" internally referred to by McDonald's—the "McDonald's Training Materials," "McDonald's Operations Management Manual," and "Kroc's Autobiography." The author deeply explores the core reasons behind McDonald's rapid growth from a small fast-food restaurant catering to passing drivers to becoming the leader of the global fast-food industry, with nearly 30,000 franchised stores and assets growing by a factor of 100 million in just three decades. These reasons are revealed through the 8 key aspects and 66 details of standardized execution, systematically and thoroughly analyzing the critical factors that contributed to McDonald's success. The core of standardized execution—QSCV (Quality, Service, Cleanliness, and Value); detailed daily operational management; and the cultivation of "hosts." This book can serve as a textbook for standardized management, as well as a training manual or reference for execution and learning.