Product Management

Author: (USA) Werner
Publisher:
Publish Date: 2004-10-01
Features: This book is neither an introductory read on marketing management nor a deeply theoretical treatise on marketing. As experts in marketing education and professionals engaged in marketing work, the two authors, Leyman and Werner, have clearly chosen an excellent positioning for their work. The entire book is infused with a competitive and profit-oriented philosophy, including numerous models and calculations in the fields of numbers and statistics, and references a large number of classic marketing literature. The structure of the book revolves around an operational product marketing plan, covering three main aspects of product manager responsibilities.