Marketing Power: A Brand's Lightning Victory in the Chinese Market - Full Record

Author: Liu Jike
Publisher:
Publish Date: 2004-10-01
Features: The author uses the real-life case of his own brand A's rapid success in the Chinese market as a vehicle to systematically explain marketing theories and methods. This book is the first on the market to provide a detailed analysis of "how to build a brand," demonstrating to readers how to operate a brand and increase sales with a wealth of original data and tables. The greatest feature of this book is the organic integration of theory and practice. It applies various marketing theories and tools in real-world marketing practices, offering both theoretical depth and systematicity while also being highly practical and actionable. The author emphasizes that in-depth market research is the cornerstone of successful marketing. The uniquely created three-tier distributor management system strategically addresses the long-standing challenge of distributor management. The integrated marketing communication strategy is an outstanding application of Schultz's theory of integrated marketing communication in the Chinese market. In the era of marketing, this book is a knowledge treasure trove with a brand-new significance. It undoubtedly holds great theoretical and practical reference value for those who aspire to success in the field of marketing. At the same time, it can be considered a "Bible" on the path of a marketer's growth, offering the strength to succeed, as well as the methods and courage to overcome difficulties.