Company advertising media and advertising agencies

Author: Miao Yu
Publisher:
Publication Date: 2001-03-01
Features: This book is one of the "Company Practical Series - Advertising Warfare" series. It analyzes more than a hundred classic cases and provides a step-by-step guide on how to select the right company advertising media and advertising agencies. The book has a clear structure, vivid content, rich examples, and easy-to-understand explanations. It is scientific, practical, and offers a comprehensive reference for businesses.