Strategic Management: Achieving Competitive Advantage Core Concepts · Analytical Tools · Cases (English Edition) — Business Management Textbooks Published by McGraw-Hill Education, USA (Photocopy Edition)

Author: Thomson II
Publisher:
Publish Date: 2004-10-01
Features: A detailed and concise undergraduate English textbook tailored to the requirements of the Chinese Business Administration undergraduate curriculum and teaching practices. It is suitable for bilingual teaching that meets both the domestic context of China and its international dual-track requirements. This English-language business textbook lays a foundation for the development of teaching models and basic frameworks in applied business education in China. It is a detailed and concise undergraduate English textbook tailored to the requirements of the Chinese Business Administration undergraduate curriculum and teaching practices. It is suitable for bilingual teaching that meets both the domestic context of China and its international dual-track requirements. This English-language business textbook lays a foundation for the development of teaching models and basic frameworks in applied business education in China.