Superior Advertising

Author: Jim Aitchison
Publisher:
Publish Date: 2001-09-01
Features: This is a book that guides readers step by step to create outstanding printed advertisements. It covers everything from how advertisements work, the evolution of brand-building methods, how to obtain creative inspiration, to copywriting and design. This is a book written for the thousands of young aspirants in our industry who yearn for guidance and inspiration to generate "big ideas." This is a must-read for those striving in the business world and those dreaming of entering this field. It will be of immeasurable value to any client.