Promotion and Integrated Marketing Communications

Author: Seminik
Publisher:
Publish Date: 2005-01-01
Features: As a manufacturer, the current need is to help consumers make a choice that meets their needs and brings them happiness. This requires establishing a calm and pragmatic communication between manufacturers and consumers, and this book comprehensively demonstrates the implementation and measurement of such effective communication. As a renowned professor and an outstanding expert in advertising and marketing, the author combines over 30 years of dedicated research and business experience. With its detailed information, rich content, keen insights, and clear, contemporary expression, the book provides a set of exquisite and practical tools for all students and researchers in this field, marketing professionals starting today and aspiring to be marketing managers tomorrow, as well as managers developing marketing strategies.
Target Audience: Faculty and students of marketing majors in colleges and universities, marketing and sales professionals in enterprises, and relevant management personnel.