Management Communication

Author: Bell
Publisher:
Publish Date: 2004-10-01
Features: This book is written for professional courses of senior undergraduate students, MBA, and EMBA students. It introduces the basic writing and speaking skills needed in a business environment, covering the use of various communication tools, new communication technologies, cross-cultural communication, communication during crises and media relations, conflict resolution, and more. A key feature of this book is applying communication concepts and skills to specific business situations beyond communication itself, addressing many questions from business practice. For example: How can effective communication tools help a company achieve its mission? How can business writers or speakers tailor their communication to the specific needs of readers or audiences? How can managers make the most of today's new communication technologies? How can emerging managers prepare for the challenges of cross-cultural communication?