Luxury is in vogue: The winning concept for the new era of luxury

Author: Michael Silverstein
Publisher:
Publish Date: 2005-01-01
Features: The 9/11 attacks and the SARS pandemic made people realize the importance of enjoying life and taking care of themselves. A growing group of consumers who believe in "new luxury" is emerging, with more people eager to find emotional value in products and willing to spend generously. The authors, world-class consultants and researchers, conducted years of research and concluded that "premiumization" has become a trend, benefiting both consumers and businesses. It offers consumers functional advantages and emotional comfort, while providing companies with opportunities for growth and expansion. This book introduces the development journey of the winners in the new luxury era and summarizes their winning philosophies, providing valuable insights for individuals and businesses looking to succeed in this field. Target Audience: Brand founders, operators, corporate managers, and various fashion enthusiasts.