Business: Market and Non-Market Environments (4th Edition)

Author: (USA) David
Publisher:
Publish Date: 2004-10-01
Features: This book is the new edition of Professor Barren's best-selling work, "Business—Market and Non-Market Environments," which has been completely updated in content. It thoroughly examines the interrelationships between the market and non-market environments in business, as well as how to effectively manage the issues arising from them. Another feature of this book is the inclusion of comprehensive cases at the end of each section. The fourth edition features 73 cases, including 20 new cases that emerged after the turn of the century, covering well-known companies such as Enron, Microsoft, eBay, Citigroup, Schering-Plough, BP, and Double-Click. These cases address issues ranging from environmental protection, pharmaceuticals, information technology, the internet, international trade, ethical issues, corporate social responsibility, the public and news media, competition among interest groups, antitrust, and regulation. The book also considers the complexities of business operations in developing countries, using the analytical framework and related cases presented in the book to provide some analysis. The book is divided into five parts:
1. Strategy and Non-Market Environments
2. Non-Market Strategy and Government Agencies
3. Government and the Market
4. International Political Economy Analysis
5. Ethics and Responsibility