The cow can only make the best burger.

Author: Robert Krigel
Publisher:
Publish Date: 2004-11-01
Features: We define "bulls," which are animals with low intelligence and slow movement, as well as outdated concepts, methods, or strategies. Bulls are everywhere, lurking in company meeting rooms, wandering through office spaces, and residing in employees' minds. In groups, they trample creative ideas, suppress quick responses to change, confine people to unimaginative thinking, and ultimately devour a company's profits and destroy its value. However, many organizations still worship at the altar of bulls, even punishing the wise individuals who try to drive them away. Dr. Krigel and Dr. Brant, authorities in the field of change and human behavior research, will provide readers with effective solutions to deal with these bulls, helping you become a dynamic and forward-thinking change enthusiast. You will learn:
- To "eliminate" bulls—outdated ideas and practices that drain energy and money but prevent you from seizing new opportunities.
- To cultivate 7 traits in teams or individuals that embrace change.
- To gain an advantage by changing the rules rather than competing.
- To create an atmosphere that encourages innovation and sharp thinking.
- To motivate people to strive for change.
- To create outstanding solutions for your company or clients. Kill those lifeless bulls! They are just ingredients for hamburgers—don't let them become stumbling blocks.