Corporate Culture of Successful Enterprises

Author: Shen Wang
Publisher:
Publishing Date: 2002-07-01
Features: Successful enterprises must have successful entrepreneurs and successful corporate cultures. Entrepreneurs must possess the wisdom to integrate knowledge from ancient and modern, domestic and foreign, in science, technology, and humanities, as well as management experience and local customs, and be adept at adapting to various market changes, in order to have the strength for continuous innovation and gain the initiative in market competition. In light of this, this book has been compiled and published. It systematically and elaborately elaborates on the relevant knowledge of successful enterprises in the world from multiple aspects, including the corporate culture strategy, management philosophy, marketing culture, and talent culture of successful enterprises.