Marketing competitive tactics

Author: Tong Desi
Publisher:
Publish Date: 2004-10-01
Features: In the era of marketing, marketing concepts and marketing management have become the conscious actions of entrepreneurs. How can we find the potential consumer needs of customers in the market. Marketers have become the touchstone for enterprises to open up the market. While elaborating on marketing theory in detail, this book primarily focuses on cultivating the qualities of marketers. It emphasizes both changing perspectives and building confidence; both learning theory and developing skills; both putting in hard work and applying techniques; and both paying attention to image and improving service. This book emphasizes the combination of theory and practice, with an engaging and uniquely thought-provoking classic case attached at the end of each section. I believe that after reading this book, it will open your eyes and broaden your horizons; elevate your thinking instantly, and enhance your abilities immediately. With this book in hand, victory is guaranteed.