McDonald's University Standardized Execution of 66 Details

Author: Xiao Jianzhong (Compiler)
Publisher:
Publishing Time: Not Available
Features: Why can McDonald's become a global landmark? Why can its brand be so deeply rooted in people's minds? Standardization—adhering to every detail with persistence—is the key to success! The book "McDonald's University—66 Details of Standardized Execution" comprehensively analyzes the secrets of McDonald's success and its renowned corporate culture. The experience of McDonald's is worth learning and referencing by all enterprises in our country, especially retail and catering businesses! This book provides a detailed interpretation of the "Three Holy Scriptures" internally referred to at McDonald's—the "McDonald's Training Materials," "McDonald's Operations Management Manual," and "Kroc's Autobiography." The author deeply explores the core reasons behind McDonald's rapid growth from a small fast-food restaurant catering to passing drivers into the global leader of the fast-food industry, with nearly 30,000 franchise stores and assets reaching one billion times in just thirty years—through the 8 key aspects and 66 details of standardized execution. It systematically and thoroughly analyzes the critical factors that contributed to McDonald's success; the core of standardized execution—QSCV (Quality, Service, Cleanliness, and Value); detailed daily operations management; and the cultivation of "Guest Treaters." This book can serve as a textbook for standardized management, as well as a training manual or reference for execution and learning.