KFC Guide

Author: Chen Guang
Publisher:
Publish Date: 2004-10-01
Features: The first and only monograph dedicated to studying KFC. Building a chain and operating in the catering industry requires learning from McDonald's, but also from KFC. For the first time, it reveals the operating secrets of brand in China's chain fast-food industry, tracking industry pioneers and uncovering benchmark enterprises. This book uses concise and vivid language to thoroughly analyze the development of KFC over nearly half a century and how it achieved outstanding results in China step by step. It highlights KFC's unique successful operational methods in brand management, marketing strategies, competitive tactics, local operations, employee management, and global expansion. To help readers get a more authentic understanding of KFC's operational management, the book also extensively uses slides specifically designed for training, combining KFC's development at different stages to vividly and concretely illustrate its rapid growth and the specific journey to becoming a giant.