(Translation: CEO's underwear)

Author: Ye Kuangshi
Publisher:
Publish Date: 2001-06-01
Features: Debunking Managerial Myths, Peering into the Essence of Management, Illuminating the Wisdom of the Heart, Planning for the Future
Endorsed by Social Sciences Academic Press, A Survival Guide for Modern Managers in the Workplace
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Facing the market flooded with various types of management books and complex management theories, modern managers pursuing efficiency in life and quality of life often feel overwhelmed and lost. Renowned management expert Dr. Ye Kuangshi, with his unique insight, rich humanistic depth, and extraordinary writing style, explores through a series of philosophical and wise essays, starting from seemingly reasonable and trivial incidents in the workplace careers of modern managers. He delves into reflections on corporate culture, development strategies, business ethics, business philosophy, team cultivation, and market strategies, attempting to strip away the superficial and glamorous facade of managers in competitive society. With heart and eyes, he observes, peels back, and understands the solitude, helplessness, and hidden vices—shame, confusion, agitation, emptiness, and despair—lying deep within their souls after fleeting moments of celebration. He proposes the principles of business operations and management philosophy for enterprises in the era of social transformation and major economic changes, lighting the wisdom of the heart for professional managers lost in the turbulent battlefield of life, restoring their mental resilience, reclaiming their lost selves, rebuilding confidence, resolving crises, planning career paths, and once again forging the brilliance and splendor of the future century of wealth.
Each of the aforementioned books contains over 160,000 words and is valued at 20 yuan. They adopt the newly popular international 32-page format, feature exquisite craftsmanship, and have a unique design. Published officially by Social Sciences Academic Press in January 2001, these books are suitable for professional managers and white-collar professionals. They hold particularly profound significance for young people aspiring to battle the future business tide.