Yao Erdan and his students

Author: He Jianping
Publisher:
Publish Date: 2004-09-01
Features: Collects classic works of international graphic design masters · Shows the new concepts of international graphic design education. Yao Erfan was born in the US-occupied zone of Germany and is currently teaching at the Berlin University of the Arts. The Visual Communication Department at this institution does not adopt a single mentor studio system. Therefore, this book primarily reflects the teaching characteristics of multiple instructors in the department. Yao Erdan graduated from the Düsseldorf University of the Arts and was a student of Joseph Beuys. He has tried many professions: teacher, silk screen printer, writer, photographer, filmmaker, and politician. He returned to France in 1976 and worked at Grapus until he received national honors. In 1991, he joined NTE. In 1993, he became a professor and head of the Visual Communication Department at the Berlin University of the Arts. Ishikawa Eiko defines design as: 1. Eternal; 2. Revolutionary; 3. Original. I would like to recommend her design philosophy to Chinese design classrooms. This triangular concept embodies explanations in design academia regarding technology, courage, creativity, and cultural heritage. You may not agree with my statement of elevating design to an academic realm, but the existence of design education itself is an acknowledgment of design academia. Design is a systematic discipline with teachable and learnable history and theory, and it continues to evolve toward countless possibilities. The pillar of academic research is the spirit of science. Understanding this spirit is akin to a designer recognizing that every design is first a job. This way, when you see a three-month graphic design crash course advertised in the newspaper, you can’t help but smile knowingly. Hegemann, Yao Erdan, Los, Josel, Mattis, and Wasilieki professors are undoubtedly outstanding graphic designers of this era. This series of books introduces their understanding of design and their methods of design education, most importantly, it also introduces the creations of young designers influenced by them.