Marketing Manager's Essential Handbook

Author: Dongfang Zhi
Publisher:
Publish Date: 2004-10-01
Features: To become a competent marketing manager, one must possess a sharp mind, keen eyes, agile action skills, diligence, and the ability to communicate effectively. This book draws on the successful experiences of marketing managers from famous domestic and foreign companies, introducing you to practical strategies that can beed in various aspects. For example, establishing a marketing concept that stays one step ahead, accurately analyzing the market, mastering competitive strategies to win large markets, closely tracking market changes, accurately and timely capturing information, revitalizing marketing channels, adopting flexible marketing tactics, and masterful advertising and promotional planning, etc. This book can help you gain significant insights in a short time. Even if it cannot completely solve all marketing challenges, it can provide profound inspiration in multiple aspects.