Introduction to Tour Guiding

Author: Xu Kenggeng (Editor)
Publisher:
Publish Date: 2004-09-01
Features: Compared to the original textbook, this edition pays attention to the scientificity, specificity, and standardization of curriculum design and textbook writing, making the entire set of textbooks more suitable for subject teaching and industry development requirements. On this basis, this edition emphasizes the research content of the textbook, aiming to advocate the seriousness of textbook writing and the research nature of higher education, avoiding the simplistic and repetitive phenomenon in textbook writing, and reflecting the standardization and originality that should be embodied by national key textbooks. It can be said that this edition of the textbook is designed and arranged according to the actual teaching practice of tourism majors in Chinese universities, strictly following the curriculum design and teaching objectives, in a step-by-step manner, ensuring that the advanced and research-oriented nature of the textbook is fully guaranteed. In this revision and supplementation, we have always emphasized the academic norms that should be followed in textbook writing. From the determination of topics to annotations, citations, references, and every detail, we strive to reflect the academic norms that should be embodied in textbook writing. In terms of format arrangement, to facilitate both teaching and learning, this edition of the textbook, while ensuring scientificity and standardization, pays special attention to the following aspects: First, in addition to providing a large number of case studies in the content, it specially adds a "Chapter Overview" before each chapter, aiming to facilitate both student self-study and the textbook's grasp of teaching ideas; Second, it summarizes "Professional Vocabulary" in the post-lesson summary to help students grasp key points; Third, it adds some discussion types in "Thinking and Practice" to facilitate teachers in changing teaching methods and inspiring students' thinking. Similarly, some textbooks also list recommended programs for reference and further study by teachers and students outside the classroom.