Practical E-commerce Technology

Author: Wang Renwu, Editor-in-Chief
Publisher:
Publish Date: 2004-08-01
Features: This book is divided into nine chapters. Chapter 1 covers the basic knowledge of e-commerce, providing a theoretical foundation for readers to comprehensively study e-commerce. Chapters 7 to 7 are categorized and explore the current hot areas in e-commerce: from communication, networking, and database technologies, they discuss the practical aspects of e-commerce (Chapter 2); from concept to specific operations, they offer practical guidance on the main business models of e-commerce—C2C, B2C, and B2B (Chapters 3, 4, and 5); they analyze various methods of electronic payment from basic concepts to typical applications (Chapter 6); and from the perspective of security applications, they address common concerns of business operators (Chapter 7). Additionally, the book provides a brief introduction and case studies on currently particularly focused e-commerce application areas—modern logistics and government management. The entire book uses numerous examples and innovative data, significantly reducing the difficulty of learning specialized technologies; it effectively integrates knowledge of computer network applications and business management expertise, allowing readers to grasp computer knowledge while truly mastering business expertise. The emphasis on both information technology knowledge and business skills, along with detailed and up-to-date data, as well as typical and practical case studies, are the key features and strengths of this book.