Business English Speaking · Book 1

Author: An Xiumei (Main Editor) / Zhao Ying (Deputy Editor)
Publisher:
Publish Date: 2004-10-01
Features: With the increased emphasis on opening up in China, especially in the context of growing globalization in commercial activities and China's accession to the WTO, there is an increasing demand for senior compound talents who are both familiar with international business and proficient in English. To align with the trends of the times, we have compiled Business English Speaking. This is the first volume of Business English Speaking, which consists of 6 units. Each unit focuses on themes such as social language, sign recognition, business trips, shopping, dining and accommodation, and commercial services, covering a total of 25 chapters. The content includes making phone calls, dating and visits, job interviews, recognizing various signs, and various commercial services. Each chapter is divided into 6 parts: situational dialogues, vocabulary and phrases, notes, practical sentence patterns, reading materials, and speaking exercises. The content design emphasizes the cultivation of students' language communication skills, highlighting language structure and function, while also focusing on the integration of theory and practice. The book features an innovative layout, rich and practical content, authentic and natural language, and a strong emphasis on oral practice, simulating real communication scenarios to facilitate practical application. This book is suitable for first-year students of Business English majors in higher education institutions, especially in vocational and technical colleges, as well as non-English majors studying Business English speaking. It can also serve as a teaching material for English training in companies and enterprises, as well as reading material for English enthusiasts learning Business English.