Franchise in China

Author: Zhu Mingxia
Publisher:
Publish Date: 2005-01-01
Features: Today, franchising has become an important way for excellent enterprises to expand globally, and China has also become one of the most watched and highest-potential target markets. Franchising in China has entered a period of rapid development, attracting unprecedented attention and becoming another hot investment area. Faced with China's vast market, for every international franchising enterprise, entering China has become an indispensable strategy for their global expansion. International franchising has become one of the mainstream trends and forefronts recognized in the industry as a development direction for franchising. This book aims to analyze and study various models for international franchising enterprises to enter the Chinese market by combining the specific context of China. At the same time, it provides references through specific successful case studies, serving as a decision-making, research, learning, and investment reference for international franchising enterprises planning to invest in China, Chinese investors looking to join international franchising brands, Chinese local franchisees aiming to develop their own franchising businesses abroad, industry professionals seeking to comprehensively learn and understand franchising knowledge, government officials in China responsible for macro-management of franchising, and researchers from market and investment institutions.