Hotel Management: Theory, Methods, and Cases

Author: Zou Yimin Zhou Yaqing
Publisher:
Publish Date: 2004-08-01
Features: This book is one of the series textbooks for the Master's degree program in Tourism Management at universities. The series is compiled and reviewed by the Tourism Professional Group of the Teaching Guidance Committee of Business Administration under the Ministry of Education. The authors are all experienced core faculty members from universities with high standards of tourism management graduate education, including Beijing International Studies University, Nankai University, Zhejiang University, Hubei University, Fujian Normal University, Yunnan University, and others. The publication of this series will contribute to the development of tourism management graduate teaching and textbook construction in higher education institutions. The book takes the environment faced by modern hotels in the new century as the research background and focuses on the overall management and operation of hotels. The book is divided into eight chapters, conducting systematic theoretical explorations on aspects such as hotel mechanism construction, market competition, strategic management, group development, brand management, multi-dimensional marketing, service management, and human-centered management. It is characterized by being cutting-edge, systematic, practical, and thought-provoking. This book can serve as a professional textbook for graduate students and MBA students in tourism management at universities, as a training manual for middle and senior hotel management personnel, and as a reference book for tourism management teachers and students, as well as for hotel management professionals.