New Practical Tutorial on Public Relations

Author: Tian Kejian, Editor-in-Chief
Publisher:
Publish Date: 2004-08-01
Features: This book is compiled by the editor based on years of teaching Public Relations, referencing relevant works and literature both domestically and internationally. In the compilation process, the author has particularly considered the situation of students who take Public Relations as an elective course in universities. Therefore, as a textbook, it has the following two characteristics: First, concise content; Second, key points of each chapter are listed separately at the end of the chapter, along with review questions and exercises. As a result, this book is more suitable as a textbook for elective Public Relations courses in universities.