To constitute the foundation

Author: Wang Hongwei
Publisher:
Publish Date: 1997-06-01
Features: The writing of this book is based on the author's years of teaching experience and creative insights, structured according to the specific teaching process. It begins with training in the language of graphic design—methods of observing and processing forms—and combines critiques of outstanding design works to explain the fundamental theories of graphic design in a step-by-step, easy-to-understand manner, ultimately introducing key practical points in graphic design. The book focuses on cultivating design thinking, advocating that the emphasis of graphic design should be placed on creative conceptualization, while production methods should as much as possible adopt modern and simplified approaches. In terms of material selection, the book includes nearly 600 images, primarily featuring innovative domestic and international design masterpieces and outstanding student works from the Central Academy of Arts and Design. The images are diverse and highly practical, supplemented by the author's appropriate comments, making it easier for learners to grasp the content visually and laying a solid foundation for mastering graphic design knowledge more efficiently.