International Business English Language and Translation Studies

Author: Liao Ying
Publisher:
Publish Date: 2005-01-01
Features: This book aims to provide a superficial answer to the aforementioned questions, thereby inspiring people to learn, research, and apply English with a targeted approach. It advocates against studying English and English teaching in a dogmatic manner, abstracting, digitizing, and symbolizing the living and vibrant language, turning it into something cold and mechanical. It also warns against rephrasing clearly articulated conclusions into ambiguous terminology, complicating the issue and leading language learning astray. The book is divided into four parts. The first part, Discipline Construction, consists of only one chapter, which is extremely important. This chapter was the first to propose establishing a specialized field of English for Specific Purposes (ESP), emphasizing that it cannot be replaced by English Language and Literature or Linguistics. It calls for breaking the monopoly of General English. The second part, Language and Style, comprises 10 chapters, aiming to clarify that language changes with context, making it possible to identify the characteristics of language in specific situations. The third part, Language and Teaching, explores the current state, issues, and solutions in ESP from the perspectives of teaching methods and textbook development. The final part, Pragmatics and Translation, includes 14 chapters, focusing on the communicative skills and translation methods of Business English in practical applications. The book is well-argued, with fluent language and strong logic, offering relevant guidance for the teaching and development of ESP, particularly Business English as one of its subfields.