Network marketing

Author: Wei Xiangming
Publisher:
Publish Date: 2005-01-01
Features: This book can be used as teaching material for e-commerce majors in 2-year and 3-year vocational colleges and various training classes, and can also be referenced by management and marketing personnel in relevant enterprises and institutions. The book attracts relevant network marketing theories and methods from domestic and international sources, based on the internet technology environment and focusing on network marketing strategies. It elaborates in detail on network consumer behavior analysis, network marketing strategic planning, website strategies, online market research, network marketing product strategies, network marketing pricing strategies, network marketing channel strategies, network advertising, network customer service strategies, and an outlook on the trends of network marketing in China. The book is characterized by concise and logical narration, and includes typical cases to meet the requirements of cultivating applied talents.