Break through conventional thinking

Author: Li Wei'an
Publisher:
Publish Date: 2004-08-01
Features: Harvard Business Review is the iconic magazine of Harvard University, founded in 1922. As one of the authoritative journals in the field of management theory and practice, Harvard Business Review has always been committed to discovering and disseminating cutting-edge theories, perspectives, and methods in the field of business administration, helping managers continuously update their concepts, broaden their horizons, adapt to changes, and keep pace with the times. Harvard Business Review is widely regarded by readers as one of the most authoritative, thought-provoking, valuable, and unique journals in the international management field.
The article "How Creativity Is Stifled" primarily discusses fundamental issues and theories related to creativity. The second article "Gaining Innovative Inspiration Through Empathic Design" explores how companies can use empathic design approaches to innovate in products or services. Generally, when developing new products and services, companies tend to involve specific teams, products, or services, using methods such as laboratories and market research to engage consumers in the development process to provide helpful insights. These methods are particularly deeply developed and applied in the process of improving product quality where consumers are highly familiar with the products.
The third article "Mobilizing the Entire Company's Strength" discusses how managers can integrate different perspectives and approaches to drive innovation. The fourth article "How a Film Director Manages Creativity" takes the filming of the movie Midnight Action as a case study, analyzing how renowned director Arthur Penn addressed creativity issues within the unique temporary system of a film crew. The fifth article "What Stifled Cooper's Creativity" is a fictional case that examines the challenges faced by Cooper (a juice company located in Miami). The sixth article "The Principles of Innovation" explores the sources of innovation and the principles for conducting innovative work. The seventh article "Explanatory Management: What General Managers Can Learn from Design" discusses the application of explanatory thinking in management in a new competitive environment. The seventh article "Value Innovation: The Strategic Logic of High-Growth" explains how to achieve a leap in value to realize profitable growth.