Public Relations and Modern Etiquette

Author: Song Changtong
Publisher:
Publish Date: 2004-10-01
Features: This book is concise in language, easy to understand, systematic in knowledge, and moderate in theory. It emphasizes the integration of industry characteristics and practical applications in social practice, focusing on the cultivation of practical skills. This book can be used as a textbook for students majoring in economic management, advertising and art, marketing, business and administrative management, and other related fields in vocational colleges and higher vocational colleges, as well as for training purposes. The main content of the book includes: the basic concepts and knowledge of public relations, the fundamental functions of public relations, public relations advertising, special events and communication methods, public relations surveys, planning, and techniques, as well as modern etiquette and business etiquette, conference and ceremony etiquette, office etiquette, etc. The appendix includes the professional code of conduct for public relations personnel, an introduction to the public relations personnel qualification examination, and classic cases of public relations.